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Social media is an important tool for real estate professionals looking to expand their network and reach prospective customers with free commercial real estate listings.
The real estate industry is especially well-suited for using social media to market properties and services.
Social media ads can be a great way to reach people who are interested in your niche and your local area. Here are the basics of advertising your commercial real estate business on social media.
What Is Social Media Advertising?
Social media advertising is a way to reach potential customers by posting advertisements on social networking sites. These ads can be displayed directly in user feeds or other parts of the site.
Social media advertising costs very little compared to traditional forms of advertisements, such as print directory ads, mailers, and television advertisements.
Why Use Social Media Advertising?
Social media advertising has many advantages for commercial real estate agents. It’s a relatively inexpensive way to reach potential customers looking for commercial real estate.
Many real estate agents use social media to find new leads and prospects. One of the biggest benefits is that the ads are extremely easy to create and can be targeted on both a national and local level.
Social media advertising is not only an effective way to advertise, but it can also help your business build connections with the community by interacting with its people and responding to their needs.
It offers a way to stay in contact with clients, allowing brokers to keep relationships with people who are interested in the types of properties they sell.
Which Platforms Should You Use for Advertising?
This depends on what you’re selling and who you’re trying to reach. Most commercial real estate brokers use social media to find business clients.
Here are some things to know about each of the most popular social media platforms.
Twitter Ads
Twitter is a great platform for building a brand and marketing your services and opportunities with tweets that include links and photos. Tweets with links to your website or blog posts will help increase your followers and their engagement with your brand.
Depending on your commercial real estate niche, paying for ads on Twitter could make sense as long as your audience is also active on the platform.
Start by using Twitter first to see what kind of engagement you get with regular posts before diving into paid ads.
LinkedIn Ads
LinkedIn ads can help expand your network and generate new leads by driving viewers to your LinkedIn account, where they can learn more about you and your business.
Members on LinkedIn can view your business page, and you can view profiles and assess their qualifications to be potential clients.
For most commercial real estate brokers, LinkedIn is the best solution for advertising on social media. It is a more business-oriented network. While targeted ads on Facebook or Instagram can reach business leaders, business owners and investors already spend time on LinkedIn.
Facebook Ads
Facebook is a social media platform that has nearly 3 billion users. Your leads are likely already using the platform personally and for their businesses.
Because of its wide reach, it is important to target any paid Facebook Ad to the narrow audience you want to see it. You don’t want to waste money on an ad served to the general public.
Facebook will try to optimize who will see your paid ad using its algorithms. However, it’s critical that you narrow down who will see your ad even further using demographic information and traits of your best clients.
If you need more assistance, you can take a course on how to use Facebook for selling.
Instagram Ads
Instagram is great for commercial real estate listing images used for photos and video content. Whenever you list a particularly stunning property, you can include images of it on your Instagram.
This accomplishes two things. First, it shows off available listings to potential clients that might be interested. Second, it creates a record of the type of listing you represent.
If you have a particularly beautiful or unique commercial property that you sold or listed, you can use this image to create a captivating ad. You can create a video or image-based ad for Instagram.
Social Media Tips and Best Practices
There is no doubt that there is a learning curve in using social media. Here are some tips and best practices to keep in mind when it comes to using social media ads for your commercial real estate business:
Create an Authentic Brand
It’s important to have a consistent image to represent your business and brand.
If you have multiple social media accounts, you should have a consistent look between them.
Post Content That is Useful and Helpful
People are more likely to engage with your posts if they provide helpful information or are funny, intriguing, or if they simply make the reader feel something.
Engage With Other Social Media Users
If you like, comment on, and/or share other users’ content, you’ll show them that you appreciate what they have to offer. This is equally as important as creating great ads that sell.
Focus on the Conversation
One of the most important aspects of social media advertising is choosing the right platforms for your audience. The best platforms for your audience will differ from audience to audience.
Share What Your Ideal Clients Want to See
As you create your posts, try to think about what your audience members would like to see from you. If your existing clientele includes many businesses in the retail sector, creating or sharing content about buying retail space would be appropriate.
The best social media platform to use while advertising your commercial real estate business depends on what you’re selling, who you’re trying to reach, and how much you want to spend.
The most important thing is to engage with your audience wherever they are. Social media platforms are constantly evolving.
There is no doubt that new platforms will come out that offer commercial real estate brokers unique opportunities.
The key is making sure that your business is being represented and engaging with people on whatever platform they happen to be on.
