Marketing, in its most fundamental sense, means an attempt to influence the buying and usage of products and services. It has been defined by a variety of different people, including the economist Milton Friedman in the 1960s, the marketing strategist Peter Drucker in the 1970s, and the marketing professor and author of the book The Marketing Bible, Ted Sears.

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Wow! I can't believe we finally got to meet in person. You probably remember me from class or an event, and that's why this profile is so interesting - it traces my journey from student-athlete at the University of California Davis into a successful entrepreneur with multiple ventures under her belt by age 25

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