traditionally, marketing philosophies have been categorized as

1.

a.

2.b.

Marketing, in its most fundamental sense, means an attempt to influence the buying and usage of products and services. It has been defined by a variety of different people, including the economist Milton Friedman in the 1960s, the marketing strategist Peter Drucker in the 1970s, and the marketing professor and author of the book The Marketing Bible, Ted Sears.