So here’s the thing.
The way the demand curve behaves in the US is that the more people are buying into the latest trends, the more demand there is for them. If a consumer is willing to pay a premium for a new technology, the more likely they are to buy it. This trend is also reflected in the price of new technology and the number of people who buy new tech is increasing every year.
I can’t believe that people still think that the price of computers is going to increase in the same way as the price of technology. If you are buying a new computer, then you are buying a new version of what you already have. It’s not going to get any cheaper. The only thing that will change is how many people want to be using the same technology that they already have.
I don’t think anyone can disagree there. But if you’re buying a new tablet, laptop, or cell phone, you are obviously not buying a new version of what you already have. Its just not going to get any cheaper, either. The only difference is that most people already have the latest version (or a version they need), and they’re not going to upgrade to a new version of what they already have.
If you are a smartphone user, then you are probably getting a new one about 6–8 months after purchase. Some people might be upgrading every few months, but for the most part, most people will likely only have a new model every few years.
This trend is especially true in the software space. As the demand for new software becomes more prevalent, the price of new versions drops. If you have a version of Microsoft Word, for example, for just under $10 you can upgrade to a new version for about $5. If you have a version of Photoshop, for about $10 you can upgrade to a new version for about $2.
This might not seem like a big deal, but once you start to realize that the new versions of all software are only going to keep dropping in price, it becomes just as much of a deal. This is when most people start to wonder if their software is going to become more and more outdated.
As we’ve seen in previous articles, the “new” versions of software are getting increasingly expensive. This trend is not new to software – it’s just that the new software is still coming out a lot faster than the older versions. In fact, the latest version of Photoshop for Windows XP is $24.99 on sale right now. It’s certainly not cheap, but it’ll be a step up from what we’ve seen before.
As software companies strive to keep their products updated, they must do so in a way that doesn’t over-promise and under-deliver. To succeed in this, they need to make sure that there is a steady supply of new hardware and software in the market. As the demand for new software continues to increase, they must ensure that their new software is as compatible as possible with older versions.
The demand curve for new software is steep, and as this chart makes clear, it starts at a low level. For example, Apple released the Mac OS X operating system in 1994. At that time, there were only a few thousand Macs available for sale. Today, Apple has surpassed a billion Macs on the market.