These questions move the goal into one thing measurable. Then you’ll have the ability to know what to report on to show value and progress. And think about if one other bigger analytics goal is extra accurate. Make one million dollars this year is an excellent, very measurable objective. Set targets and resolve the method to track progress and metrics earlier than projects begin.

Dana is President & Partner at Kick Point, the place she helps individuals and teams do higher advertising. After almost 20 years within the digital advertising trade, her deep expertise in digital implies that she spends her time separating real solutions from wastes of time . Dana speaks at conferences around the world about reporting and analytics, search engine optimization, and brand building and was nominated as SEO Speaker of the Year in 2018 by Search Engine Land. In her spare time, Dana is the weekly expertise get google assistant on marshmallow columnist on CBC Edmonton AM. She additionally enjoys ingesting fancy beer and yelling at football gamers. Kick Point, where she helps folks and groups do better marketing. Alongside the staff at Kick Point, Dana pushes people and groups to set goals and track information in order that they understand what methods and techniques convey value and what is just a waste of money.

In her spare time, Dana drinks tea and yells at the Hamilton Tiger-Cats. Miss D immediately began planning for the upcoming faculty year and soon employed an Assistant Principal, Tia Fields, who quickly turned her management companion. “The first 12 months I was at Franklin was the hardest I’ve ever labored, however very rewarding,” Miss D mentioned. “We had been studying so much and there was so much we needed to re-do and renew.

When reviews don’t provide concrete insights and course they do extra harm than good. It’s true, she is going to meet with you and educate you the methods of the digital world, but she can also be a fan of the random reality. We typically get to have fun “Watershed Wednesday” at Kick Point because of Dana’s various work and training background.

Blog Why Moz Small Business Solutions Uncover insights to make smarter advertising decisions in much less time. Power your SEO with the proven, most correct link metrics within the industry, powered by our index of trillions of links. I agree to obtain Kick Point’s weekly e-newsletter containing industry news and company updates. Inside Miss D’s workplace sits a black-and-white photograph of a Mr. Eisenhower, the first principal of Franklin whose love for the varsity and its children knew no bounds. With funds from the 2019 bond and a Building Excellent Schools Today Grant, the legacy of Franklin will continue well into the long run in the type of a brand-new, state-of-the-art college. “That’s been an exciting adventure, being both AVID and Innovation,” Miss D stated.

Raise your local web optimization visibility with straightforward listing distribution, evaluation administration, listing updates, and extra. President & Partner @kickpointinc, @EdmAMCBC tech columnist, Past President @adclubedm.

Avatar photo


Wow! I can't believe we finally got to meet in person. You probably remember me from class or an event, and that's why this profile is so interesting - it traces my journey from student-athlete at the University of California Davis into a successful entrepreneur with multiple ventures under her belt by age 25